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Ford, Microsoft teaming up on new auto technology
DETROIT . In what might be the start of an exciting
technological future for cars and trucks, Ford Motor
Co. and software giant Microsoft Corp. are expected
to jointly announce soon that new Windows Automotive
software will soon be available in Ford vehicles.
The new technology dubbed "Sync" will finally
bring together two industries that have long been expected
to cross paths, allowing consumers to use their vehicles
as a computer in key ways, such as hands-free cell phone
calls or downloading music or receiving e-mail.
Ford and Microsoft are expected to reveal the project
during press days at the North American International
Auto Show in Detroit, which begin on Jan. 7, and the
Consumer Electronics Show in Las Vegas, which opens
to the press a day earlier.
Microsoft officials have acknowledged a joint announcement
will be made during the shows, but Ford officials refused
to comment publicly on the reports.
Several Web sites have been reporting about the expected
announcement in recent days.
"We've learned from a source close to Microsoft's
car-computer project that Microsoft and Ford are planning
to announce the U.S. availability of the system in 2007,"
the technology blog site Engadget says.
The Wall Street Journal published a story Friday about
the companies' plans, as well, saying the technology
will debut next year as an option on at least two Ford
brand models that are to be freshened next year, the
Focus and Five Hundred. Sync will be available on all
Ford models starting in 2008, and will be phased in
to Lincoln and Mercury models later.
According to a concept Hummer H2 vehicle shown at the
Consumer Electronics Show in 2004, the Microsoft technology
works through a computer located on the vehicle that
runs Windows Auto software. The computer uses Bluetooth
to connect wirelessly with a mobile phone in the car,
which in turn connects to the Internet. Motorists communicate
with the system through a microphone embedded in the
roof of the car.
On Dec. 12, Mark Fields, Ford's president of the Americas,
was asked why Bluetooth technology was not available
on important new models, such as the Ford Edge, and
he hinted that something better was coming.
"I think you'll see us getting a lot more aggressive
on those types of technologies," he told a small
group of journalists who were reviewing the company's
still-secret new products in Detroit. Microsoft has
already been working with Fiat, which does not sell
vehicles in North America, to use Windows Automotive
software in cars an infotainment project that was unveiled
at the 2006 Geneva auto show and labeled "Blue&Me."
Motorists can already use that system in vehicles such
as the Fiat Grande Punto and the Alfa Romeo Brera, 159
and Spider models, but the Microsoft project with Ford
will be the first of its kind in North America.
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