| Microsoft
pushes entertainment - Upcoming Vista software to include
Media Center interface and quick-start feature as hub
for TV, stereo Microsoft Windows has dominated
the market for PCs and has been trying to gain a foothold
in living rooms with a version of Windows that serves
as an entertainment center.
But getting consumers to move their PC from their office
to their living rooms -- and hook yet another device
up to their TV -- could take some time, experts said.
The Media Center edition of Windows XP, available since
2002, not only makes music, photos and videos easily
accessible but also records and plays television programs
on a computer monitor or television set hooked up to
the PC.
To draw in consumers, computer makers have designed
PCs to run quietly and look nice on a stereo rack.
And on Jan. 30, Microsoft will release the consumer
edition of Vista, the next version of Windows and the
first one to include Media Center, which was available
only in certain versions of Windows XP.
Microsoft says Vista is more reliable and offers a
quick-start capability, making it more useful as an
entertainment hub.
Vista also will support cable cards, which decrypt
the cable signal, making a set-top cable box unnecessary.
PCs with cable-card hardware should be available next
year.
Even before Vista's additional media features, Microsoft
spurred sales of the Media Center edition of Windows
XP during the past year by reducing the price of the
operating system, said Ross Rubin, director of industry
analysis at The NPD Group, a market research company
based in Port Washington.
Through November, 42 percent of PCs sold at retail
(not including mail order or kiosk sales) were Media
Center PCs, up from 13 percent for all of 2005, according
to NPD Group.
But many of those purchasers don't hook up the PC to
their television set, said Charles Golvin, an analyst
at Forrester Research, a technology research company
in Cambridge, Mass. "That happens to be the operating
system and feature set that's in a lot of high-end PCs."
Experts said most Americans haven't yet warmed up to
the idea of moving the PC from the office to the living
room, in part because the price tag, starting at $1,000,
is too high for many consumers and the technology is
complex.
And the most compelling function -- recording TV shows
digitally -- is provided cheaply by cable or satellite
TV companies, Rubin said.
"What is Vista Media Center offering that most
consumers don't have or can't easily get in the living
room?" Rubin said.
Golvin said consumers don't readily see the advantages
of a Media Center PC.
"It's not like something where you see demonstration
for 30 seconds at the local Best Buy and you say, 'Oh,
wow! This is going to change my life,'" Golvin
said.
But Arvind Mishra, senior product manager on Windows
Vista responsible for Media Center, said Media Center
PCs provide a user experience that "no set-top
box is going to be able to match. ... The guiding principle
is, how can we make all the digital media easily accessible?"
Consumers don't have to put the PC in the living room
to gain access to the PC's photos, video and movies,
he said. An Xbox 360 hooked up to a television could
view the contents of the PC through a home network,
and consumer electronics companies will come out with
other products to provide remote access next year, Mishra
said.
Karl Barthel, vice president of the Long Island PC
Users Group, said making the PC the entertainment hub
will be evolutionary, not revolutionary, in part because
of the complexity. "You have to remember that a
lot of people still don't know how to program a VCR."
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